Summary

Introduction

Picture this: a steel worker in Sheffield watches his factory close, while across the country in London, financial traders earn millions moving numbers on screens. A grandmother in rural France votes for populist candidates her cosmopolitan grandchildren can't understand. Young people in Detroit face bleaker prospects than their parents, despite living in the most technologically advanced era in human history. These aren't isolated incidents—they're symptoms of capitalism's current crisis.

This transformation didn't happen overnight. The economic system that delivered unprecedented prosperity from 1945 to 1970 has somehow morphed into something that generates anxiety, division, and resentment. Yet the story isn't simply one of decline. It's a tale of how good intentions, intellectual overreach, and the erosion of social bonds combined to fracture the very communities that once made capitalism work for everyone. Understanding this evolution reveals not just what went wrong, but how we might build something better—a capitalism that serves human flourishing rather than undermining it.

The Rise of Ethical Capitalism (1945-1970)

The quarter-century following World War II witnessed capitalism's golden age, though few recognized it as such at the time. This wasn't the raw capitalism of the nineteenth century, nor the financialized version we know today. Instead, it was a system tempered by hard-earned wisdom about what happens when markets operate without social foundations.

The war had forged something unprecedented: genuine national communities bound by shared sacrifice and common purpose. In Britain, bombing raids created unlikely solidarity between duchesses and factory workers huddled in the same shelters. In America, victory gardens and rationing made everyone stakeholders in a collective effort. This shared identity became the bedrock for an ambitious expansion of reciprocal obligations. Citizens accepted high tax rates—sometimes exceeding 80 percent—not because they were coerced, but because they trusted that everyone was contributing to a common endeavor.

Companies operated differently too. CEOs earned about twenty times what their workers made, not the 200-plus multiple we see today. Firms like Johnson & Johnson embedded ethical purposes into their corporate DNA, declaring that their first responsibility was to customers, not shareholders. When crisis struck—as when seven people died from poisoned Tylenol in 1982—employees at every level acted on these principles without waiting for orders from above. The corporate credo wasn't just wall decoration; it was a living guide that shaped daily decisions.

This ethical capitalism delivered remarkable results. Productivity soared, inequality fell, and most importantly, ordinary families could expect their children to live better lives than they had. The system worked because it recognized a fundamental truth: markets require moral foundations to function properly. Capitalism had been domesticated, channeled toward broad prosperity rather than narrow enrichment. Yet this achievement rested on social capital that would prove more fragile than anyone imagined.

The Fracturing of Society (1980-2010)

By the 1980s, the post-war consensus was crumbling, though the causes ran deeper than most observers recognized. The educated classes—expanded massively by university growth—began developing a different relationship to their societies. Where previous elites had seen themselves as stewards of national communities, the new meritocracy increasingly identified with their professional skills rather than their places of birth.

This shift had profound psychological roots. As complexity increased and specialization deepened, highly educated workers could earn spectacular returns by clustering in major cities. A lawyer in London could serve global clients; her counterpart in a small town struggled for work. But this metropolitan success came with an unexpected consequence: it weakened the bonds between social classes. The educated elite literally and figuratively moved away from their less-skilled compatriots, creating what would become known as the "metropolitan-provincial divide."

Meanwhile, ideological currents were transforming how elites thought about their obligations. Utilitarian economists, influenced by Jeremy Bentham's philosophy, began treating society as a collection of isolated individuals whose welfare could be calculated and optimized by technocratic experts. On the legal side, followers of John Rawls argued for policies focused primarily on society's most disadvantaged groups. Both approaches, however well-intentioned, gradually eroded the sense of reciprocal obligation that had made the post-war system work.

The results were visible everywhere. Corporate culture shifted toward shareholder value maximization. Political discourse increasingly emphasized individual rights rather than mutual obligations. Family structures began fragmenting as personal fulfillment replaced family duty as the highest goal. Most dramatically, trust—the invisible glue that holds societies together—began its long decline. What had once been a society bound by shared identity and mutual obligation was becoming a collection of competing groups, each claiming moral superiority while abandoning responsibility for the whole.

New Anxieties and Failed Responses (2008-Present)

The financial crisis of 2008 shattered any remaining illusions about capitalism's self-regulating nature. Banks that had proclaimed themselves masters of risk management revealed themselves as reckless gamblers with other people's money. The subsequent bailouts—necessary to prevent economic collapse—confirmed ordinary citizens' suspicions that the system was rigged in favor of the well-connected.

But the crisis was merely a symptom of deeper fractures that had been developing for decades. Geographic inequality had exploded, with metropolitan areas racing ahead while former industrial cities like Detroit and Sheffield became economic wastelands. Educational inequality now determined life chances more powerfully than ever before, with college graduates forming what amounted to a new hereditary class. Meanwhile, globalization—oversold by economists as universally beneficial—left millions of workers stranded as their jobs moved overseas or disappeared entirely.

Political responses proved inadequate, trapped between exhausted ideologies. The right offered market fundamentalism—more deregulation, more individualism, more winner-take-all competition. The left retreated into identity politics, dividing society into competing victim groups rather than building broader coalitions. Neither approach addressed the underlying problem: the erosion of social bonds that had once made capitalism serve the common good.

Into this vacuum stepped populist demagogues offering simple explanations and magical solutions. They correctly diagnosed the anxieties but prescribed dangerous cures. Brexit, Trump's election, and the rise of nationalist parties across Europe all reflected the same phenomenon: societies fragmenting along lines of education, geography, and cultural identity. The center, which had held for decades through pragmatic compromise, was collapsing into mutual incomprehension and contempt.

Rebuilding Social Democracy Through Pragmatic Reform

The path forward requires abandoning both market fundamentalism and utopian ideology in favor of pragmatic solutions grounded in evidence and human psychology. This means recognizing that people are neither purely selfish economic actors nor perfectible angels, but social beings who thrive when they can contribute to something larger than themselves while maintaining their dignity and security.

Economic policy must address the geographic and class divides that are tearing societies apart. Metropolitan areas that benefit from clustering effects should contribute more to national coffers through targeted taxes on economic rents—the unearned gains that flow from being in the right place at the right time. These resources should fund coordinated efforts to revive struggling regions, not through handouts but through the hard work of building new industrial clusters that can provide meaningful employment.

Educational reform requires recognizing that not everyone needs or wants a university degree. Germany and Switzerland show how vocational education can provide pathways to prosperity and dignity for those whose talents lie in skilled craftsmanship rather than abstract reasoning. This isn't about creating a two-tier system but about honoring different forms of human excellence and ensuring everyone has opportunities to develop their potential.

Perhaps most importantly, political institutions need reforms that encourage coalition-building rather than polarization. When party leaders are chosen by ideological extremists, the center cannot hold. Democratic systems need mechanisms that reward pragmatic problem-solving over performative outrage. The goal isn't to eliminate disagreement but to channel it toward productive debate about how to address shared challenges rather than whether such challenges even exist.

Restoring Ethics in Organizations and Communities

Technical reforms alone won't suffice; societies need renewed moral foundations. This doesn't mean imposing a single set of values but rather rebuilding the capacity for reciprocal obligation that allows diverse people to work together despite their differences. The family, the firm, and the state—the three pillars of any functioning society—must each rediscover their ethical purposes.

Companies need to move beyond shareholder primacy toward stakeholder capitalism that serves customers, employees, and communities alongside investors. This isn't about sacrificing efficiency but about recognizing that sustainable prosperity requires more than quarterly profit maximization. Firms with strong ethical cultures consistently outperform those driven solely by financial metrics because they can attract better employees, earn customer loyalty, and adapt to changing circumstances.

Families require support rather than replacement by government services. Two-parent households produce better outcomes for children not because of moral superiority but because child-rearing is difficult work that benefits from partnership and stability. Public policy should strengthen rather than undermine family formation while providing intensive support for those facing the greatest challenges.

Communities need spaces—both physical and social—where people from different backgrounds can encounter each other as fellow citizens rather than abstract others. The segregation of contemporary life by education, income, and ideology makes mutual understanding nearly impossible. Rebuilding social trust requires creating opportunities for sustained interaction across dividing lines, whether through mixed schools, community organizations, or shared civic enterprises.

Summary

The central thread running through capitalism's recent evolution is the breakdown of social bonds that once made market economies serve broad prosperity rather than narrow enrichment. When societies possess strong shared identities and robust networks of mutual obligation, capitalism becomes a powerful engine for human flourishing. When these foundations erode, markets become arenas for zero-sum competition that leave most people worse off despite rising aggregate wealth.

This isn't a story of inevitable decline but of choices made and unmade. The post-war generation built institutions that channeled market forces toward common benefit because they understood that capitalism requires ethical foundations to function properly. Their successors, seduced by ideological purity and meritocratic arrogance, allowed these foundations to crumble. The challenge now is rebuilding them for contemporary circumstances. This means rejecting both the fantasy that markets alone can solve social problems and the delusion that government can substitute for genuine community. Instead, it requires the patient work of strengthening families, reforming firms, and renewing civic life—the unglamorous but essential tasks of democratic citizenship in a market society.

About Author

Paul Collier

Paul Collier's profound engagement with the intricacies of global economics is encapsulated in his pivotal book, "The Bottom Billion: Why the Poorest Countries Are Failing and What Can Be Done About I...

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