Gad Saad

Dr. Gad Saad, the illustrious Lebanese-Canadian author of "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life," masterfully intertwines the art of storytelling with the rigor of evolutionary behavioral science. Saad, a prominent voice in the realms of both academia and literature, employs his books to dissect the quintessential elements of human nature with incisive clarity. His work, "The Parasitic Mind: How Infectious Ideas Are Killing Common Sense," stands as a testament to his commitment to unraveling the complexities of cognitive contagion and ideological possession that threaten rational discourse. At Concordia University, where he holds the distinguished title of Professor of Marketing and presides as the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, Saad cultivates an intellectual legacy that transcends conventional academic boundaries. His scholarly pursuits are not confined to ivory towers; rather, they pulse through the veins of cultural and intellectual debates, challenging societal norms and inviting introspection. Renowned for his eloquent synthesis of evolutionary psychology and marketing, Saad's narrative style is both a scalpel and a brush—simultaneously dissecting and painting the human condition. He ventures beyond mere exposition, offering a bridge between the empirical and the experiential. Through over 75 scientific publications, Saad delves into the profound intersections of consumer behavior, decision-making, and the symbiotic dance between biology and culture. In the ever-evolving discourse of human behavior, Dr. Gad Saad emerges as a beacon—a relentless explorer navigating the labyrinthine corridors of our shared humanity, illuminating truths that resonate far beyond academic halls and into the heart of public consciousness.