Ayelet Fishbach

Ayelet Fishbach, esteemed author of "Get It Done: Surprising Lessons from the Science of Motivation," has carved a niche in the intricate landscape of psychological inquiry. Her book, a veritable manifesto on motivation, serves as a bio-map for those navigating the tumultuous waters of self-improvement and productivity. An illustrious figure at the University of Chicago Booth School of Business, Fishbach's scholarly pursuits transcend mere academic interest, delving deep into the human psyche to unravel the enigmas of motivation. Her narrative is a tapestry woven with threads of empirical rigor and profound insight, challenging conventional wisdom and inviting readers to reimagine the architecture of their aspirations. Fishbach's contributions reverberate through both the hallowed halls of academia and the bustling corridors of public discourse. The intellectual gravity of her work is underscored by accolades such as the Society of Experimental Social Psychology's Career Trajectory Award and the Fulbright Educational Foundation Award, markers of her indelible impact on psychological science. Yet, it is not merely her awards that testify to her influence but the transformative potential of her ideas. Fishbach's prose, at once incisive and accessible, demystifies complex psychological constructs, rendering them palatable to laypersons and experts alike. Her insights have traversed academic borders, gracing the pages of The New York Times and The Wall Street Journal, and echoing through the airwaves of CNN and NPR. In her relentless pursuit of understanding, Ayelet Fishbach continues to illuminate the path toward personal and collective efficacy, fostering a world more attuned to the rhythms of human motivation.